The edition n.20 of Pitti Fragranze (Florence, 16-18 September 2022), the Pitti Immagine salon that presents the best proposals of international artistic perfumery, the most exclusive skincare and wellness lines, ended at Stazione Leopolda after three intense days of work, desire to discover new creations and new brands debuting at the show, and get involved in the special events on the calendar.
To find out what's new 160 brand protagonists, between perfume houses and new names – beyond the 70% of which foreigners – arrived approximately 1.250 operators in the sector, of 50 paesi del mondo, in crescita del +13% compared to the numbers of the last edition in September 2021. The numbers of foreign operators have almost reached 300 overall attendance: France confirms itself at the top of the rankings 15 Pitti Fragranze's reference markets, followed by Spain, Germany, Russia, Switzerland, United Kingdom, Ukraine, Lithuania, Turkey, Poland, Romania, Netherlands, Svezia, China and the United States.
The presence of buyers from Italy is growing, which overall they record +18%. Always about results, they went further 200 – these too are growing – journalists, influencers and media operators who participated in this edition. “Expectations regarding this edition of Fragranze were good – dice Raffaello Napoleone, amministratore delegato di Pitti Immagine – but I have to say the results are
went further. Among the stands we saw a large number of novelties, from established brands but also from many new and debut brands, result of great scouting work of which the Spring section is a flagship. The unanimous opinion from both the buyers and the exhibitors themselves is that of an edition of Fragranze characterized by a great selection: on the one hand very high profile buyers, arrived at Leopolda with a concrete approach and determination to include new brands in their product portfolio; on the other, a very precise editing of the offer of artistic perfumery and beauty brands, capable of satisfying the most demanding customers.”
“I conclude with an applause for Alessandro Gualtieri aka The Nose, the special guest of this edition – he adds Agostino Poletto, general director of Pitti Immagine – his Alchemical Wall involved and fascinated the Fragranze audience in an extraordinary way, and in three days they were further 800 the perfume bottles thrown into his installation. Just as the special projects and events were greatly appreciated: the participation of L'Osmothèque Paris, the most important living archive of perfume, Mane's focus on the Squad, the talk about 5 Sensi coordinated by Giovanna Zucconi and the presentation of the book “The art of living by smelling” by the world-famous neuroethologist Bill Hansson, together with the two special presentations proposed by Laura Tonatto – dedicated to the Rose of Taif and the great flamenco dancer Sergio Bernal, also at Leopolda, inspiration for one of his new fragrances – e alla Perfume Symphony proposta da Label Fine Perfumes Toiletries & Waxes.”
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