The original expressive language of the artist Andrea Bianconi meets Doria again 1905 And it gives rise to a limited edition of hats on which the artistic intervention carried out with the ink and acrylic technique at display in the historic showcase of the drawer jewelry on Ponte Vecchio.
The artist's message through the experience of the armchair that has gone around the world with the Sit Down to Have an Idea® format had already met Doria 1905 in the Bologna monomerca boutique during the edition 2020 architect. The artist on the showcase, sitting on the iconic armchair, The images of the journey of the armchair and of the people who got back in the photo, putting themselves firsthand, have given rise to a viral and immersive performance that generated sharing and enthusiasm.
The images were transferred to a photographic book, completely conceived and made with handwritten,"The sentinel", in which each person has been able to feel protagonist in an engaging artist game.
«The armchair represents the moment in which each person can express his own creativity. Can imagine, it may think. A piece that is not according to a space, but intends to make man more aware of himself "says the artist. And so even the hats also become a starting point and vehicle of creativity, forgers of messages, with a pinch of irony. In fact, hats live over thoughts, they are the frame of ideas and tell the roles and personalities of the personalities and on which they set out.
One of the art armchairs will be exhibited in the drawer jewelry during Pitti Immagine Men on the occasion of a special event, Posted in the official calendar, the next 13 June, The inaugural day of the international event, whose general theme is "the game", “Pitti Games”.
A game interpreted with an unusual aesthetic and semantic language, made of beauty, creativeness, Historicity reread in a contemporary key. The hats provided to the artist as a canvas on which to express themselves, belong to the Doria archive 1905. They will relive a second life becoming works of art to wear and collect.
As a setting, a boutique was chosen that made the history of jewelry, Drawers, In the heart of the most authentic Florence, Old Bridge, The Via degli goldsmiths and jewelers, known and renowned all over the world and celebrated by music and literature.
People will be able to sit on the armchair, Wear the hat and be part of a collective performance that resumes its journey and arrives in Florence, On the occasion of an international fashion event. Quality fashion that dialogues with Italian excellence.
Another excellence will welcome guests, The wine tasting offered by Valdo Valdobbiadene, which boasts a successful entrepreneurial story from 1926.
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