Chamomile Italy inaugurates the new face of the historic store in the heart of Naples, in Via Santa Brigida, completely redesigned to offer a new and more engaging shopping experience. The historic store has reopened, after a radical restyling studied in detail to present the brand's autumn winter collection. It animal pattern, che da 50 years is a symbol of the Italian brand, returns to be the protagonist in the new F/W collection 2022-23, re-proposed in suits with a masculine cut, in robe-de-chambre coats and small coats, as well as a wide range of accessories.
The shop is spread over three floors which are visible from the outside thanks to the large windows: the ground floor welcomes customers with a display of mannequins and plants, a carpet with an ethno-chic mood, peach-pink lacquered panels and a large monitor where you can view an overview of the collections. The first floor can be reached either by lift or by the elegant white glass stairs, presents the entire display on the walls and in the windows thanks to the use of mobile stands which lighten the display. The second floor was designed as a soft lounge: it is the heart of the shop, with green velvet armchairs, pink fabric sofa and decorative ball lamp with gold structure. A store that brings the style of the brand to the city, fully reflecting the soul of the Camomilla Italia brand.
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