Excellence of Tuscany 2025 At the Leopoldescenario station

The 23rd edition of the Excellence of Tuscany has officially opened, The most important promotion and tasting event of the year organized by the Italian Sommelier Tuscan Association – With the patronage of the Tuscany Region, of the metropolitan city, del Comune di Firenze, of the Florence Chamber of Commerce, by Promothrenze and in collaboration with Tuscany Tourist Promotion Tuscany Showcase and Tuscan System Foundation – that this year for the first time he has new partners as a ferment beer by his side, Oil oil, Anag and the Quore Toscana Dop and PGI association. The inauguration this morning, In the presence of President Eugenio Giani, of the vice -president and regional councilor for agriculture Stefania Saccardi, of the Councilor of the Municipality of Florence Enrico Conti, by Francesco Tapinassi, Tuscany director tourism promotion, of the National President of the Italian Sommelier Association Sandro Camilli, of the president of Ais Toscana Cristiano Cini and of the local institutions starting from Aldo Cursano Neo elected president of Promofirenze and former president of Confcommercio Toscana, of the Prof. Angelo Riccoboni of the University of Siena. "Continue and strengthens our commitment to Tuscany Land of agricultural tradition and leader in Europe in terms of innovation". This is stated by President Eugenio Giani, who participated in the ribbon cutting this morning, Together with the vice -president and councilor for agriculture Stefania Saccardi, At the opening of Excellence of Tuscany, The event dedicated to Tasting promoted by AIS Toscana, The Italian Sommelier Association. The event collects hundreds of wine producers every year, but also of oil and beer, active in the regional territory. “The value of the production of the agricultural sector of Tuscany exceeds 3,7 billions of euros ", Remember the President reiterating the support of the Region “to protect 18260 companies related to 90 PDO and PGI of food and wine, with a turnover of 1,4 miliardi di euro, A record in Italy ".Stefania Saccardi, Vice -President of the Tuscany Region: "The wine tourism for the Tuscany Region, which was one of the first to move with an ad hoc law to which we then also supported a law on the Olaoturismo, It is certainly a fundamental aspect said the vice -president and councilor for agriculture Stefania Saccardi – In addition to promoting a product, a territory are promoted, its characteristics, its values, leading to show also directly how that product is born, What is the fruit of, What is the consequence of; People can then admire the beauty of the territory that gives rise to that extraordinary product that is wine. It is an aspect of primary importance also because tourism is increasingly, The data tell us, It is linked to food and wine and not only to the historical artistic aspect of our territories. The importance of Tuscany in this overall picture is demonstrated by the fact that a Tuscan producer, Violante Cinelli Colombini, He is the president of the Tourism of Wine Movement: This also testifies to the value that our region has. ”To follow the ribbon cutting, a moment of comparison between the insiders, With the workshop - moderated by the journalist David Taddei - entitled “Veneralism, Innovations start from Tuscany ", To which the President Cristiano Cini and the Technical Director and the Excellence Guide Manager of Tuscany Roberto Bellini for AIS Toscana intervened, Matteo Paris Bini for the editorial group, The director of Tuscany tourism promotion Francesco Tapinassi, The director of the Tuscan System Foundation Francesco Palumbo, The president of the Saint Chiara Lab address committee (Innovation center of the University of Siena) Angelo Riccaboni and the vice president and agriculture councilor Stefania Saccardi. Francesco Palumbo, Tuscany System Foundation Director intervened by stating "Tuscan System Foundation has among its objectives the enhancement of the excellence of the territory through the most advanced tools of multimedia communication. For this – The director Francesco Palumbo underlines – I think it is a very spot on the one with AIS and excellence of Tuscany, a collaboration that consolidates from year to year together with the one for Primiprima. Ours is a widespread story of businesses and families, A storytelling that also makes use of the innovative formats of the newspaper intoscana.it like 'beautiful and good Tuscany’ It is 'stories of modern peasants', episodes dedicated to the world of food and wine and its actors who are released on the net and on local TVs. Some of these videos flow today on the screens here in Leopolda and soon will land on AIS web channels thanks to an ever closer interconnection with the site and social media of Intoscana, In a communicative flow that can also make use of the renewed portal www.vetrina.toscana.it. Visittuscany also contributes to enhance the world of wineurism with its beyond 4,8 millions of unique visitors recorded in the last year with the major clicks that come from Italy, U.S., Germany, France, United Kingdom and Spain ". The reflection on which the comparison is based, It starts from the data presented in the latest report on food and wine tourism conceived by Roberta Garibaldi and made by Aite-Italian Association of Food and Wine Tourism, in which it is stated that they are well 14,5 Millions potential tourists of taste organizing their travel itineraries letting themselves be guided by food, vino, oil and other agri -food specialties. At the top of the preferences, with beyond the 38%, There is precisely the wine that is therefore considered the most representative product of Italian agri -food, followed by the oil with the 24% of preferences. “These data - explains the President of AIS Toscana Cristiano Cini - they do nothing but confirm the importance of the figure of the sommelier in wine policies. The sommeliers are in fact the first ambassadors of a territory, because in every story of wines or oils in addition to the organoleptic characteristics and the history of producers, They explain precisely that territory that is not only a production area but also a specific environmental and social context. We are talking about a role that this figure has carved out over time, becoming great added value for the wine community, destined to grow even more if the pilot project that we are deepening in recent weeks and thanks to which the figure of the sommelier could become an even more strategic pawn in the tourism sector, as an adjuvant communicator in entities and institutions that deal with tourism ". Aldo Cursano President of Promofirenze “We should return to tell Tuscany through its excellence, Through its products that in fact could become travel agents that accompany visitors to immerse themselves in the history and culture of our territories. The excellences find in the area that indissoluble link that represents the DNA of a population that generated them over the centuries and that make each place unique! In an increasingly globalized world, it is responded with the value and identity values of which Tuscany is custodian and this is the material and immaterial heritage that we are called to safeguard and promote in the world”.Angelo Riccoboni, The president of the Saint Chiara Lab address committee (Innovation center of the University of Siena) said: “Sustainability constitutes an important source of competitiveness and profitability also in the wine-old sector. Attention to the environment and the issues of inclusion increases the reputation of the structures, attracts travelers, in particular foreign ones, allows you to enjoy better bank conditions, can lead to significant savings. cheap, It helps to better use natural resources. Why this happens, A clear commitment of the company property is needed to activate a path of awareness and cultural growth, which will lead to interesting results also in terms of improvement in business management "." The challenge is to work together, There is no other solution – said Francesco Tapinassi, Director of Tuscany tourism promotion – If we can collect a number of companies with their proposals and experiences and make them available and bookable immediately, We will bring more visitors to the cellars and more purchases for the direct sale of wines. This is the work that will face Tuscan showcase in the coming months, Meeting all the supply chain stakeholders to work together with the creation of this tourist product. We think that the Tuscan showcase numbers represent an important way to help wine ".