The Calabrian goldsmith Gerardo Sacco He chooses Florence for the opening of his tenth store and precisely the central one in via dei Tosinghi n. 42/r. The concept of the Showroom Gerardo Sacco in Florence offers an exclusive purchase experience, combining elegance, Luxury and tradition in a historical and refined environment. The project is characterized by a precious and captivating design, with essential architectural lines mixed with warm materials and colors, so as to enhance the craftsmanship of the jewelry Gerardo Sacco: oak wood in the shades of the antique pink palette. The floor has a checkerboard plot, which gives a touch of classicism and refinement to space.
All internal furnishings are made to measure by master craftsmen to convey luxury and refinement. The entrance is minimalist and elegant, with a light sign that recalls the Gerardo Sacco brand. The showcase is designed to enhance the jewels with lighting that emphasizes the details of the products on display. On the occasion of the opening of the Florence shop, The jewels that are part of the collection will be exhibited inside the showroom “heritage” of the maison, high jewelry creations, sublime example of Creativity and Made in Italy.
The choice of Florence is not accidental. A city that saw the Master goldsmith take the first steps within the world of high jewelery. Era the 1967 when Gerardo Sacco He participated with his creations in the Florence craft exhibition. In the following years, On the occasion of a competition organized by Galleria degli Uffizi, it was presented A work inspired by the Annunciation of Simone Martini and Lippo Memmi, from which the Calabrian goldsmith draws its valuable processing and the elegant chromaticity and with which it will conquer the first prize.
From that moment the artistic and entrepreneurial career of Gerardo Sacco took the flight, allowing him to make his own known "Bottega workshop" of Crotone nationally and beyond. The link with the city of Florence continued to persist thanks to the fateful meeting with Franco Zeffirelli, A meeting that allowed him to create stage jewels for various theatrical and cinematographic performances by the Tuscan director, among which: Hamlet, The young Toscanini and the Otello. Since then Gerardo Sacco purchased the fame of "Goldsmith of the divers" having created jewels for actresses and women of the show famous all over the world as Liz Taylor e Brooke Shields and having made stage jewels for characters from the caliber of Glenn Close, Monica Bellucci, Sophie Marceau, Lisi blame, Maria Grazia Cucinotta and Elena Sofia Ricci.
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