Men's fashion on stage at Pitti Uomo 109 from 13 to the 16 January 2026 a Firenze. What will be the trends for the next winter season?
Keeling, brand that focuses on sustainability, presents The Brittany Wetlands Men & Women Collection, an intimate and powerful homage to the essential nature of the Breton wetlands. Enveloping lines seem to follow the slow rhythm of the tides, while the more structured volumes recall the solidity of the cliffs. In the women's proposal, the brand's typical technical codes are reinterpreted through more enveloping fits, softer silhouettes and proportions designed to enhance the shape.
The padding becomes more full-bodied and enveloping, a new high performance nylon, entirely in polyamide, introduces a higher level of resistance and protection, completed with heavier cottons and plush gabardines. News: the knitwear abandons the wool-cotton blend to embrace the full warmth of 100% lana. The chromatic palette of winter Brittany colors this collection: mineral grays that evoke rocks smoothed by the wind, deep greens that recall swamp mosses, intense blues like stormy oceans, sandy shades and burnt browns that recall lands exposed to the tides, up to milky shades. The entire collection confirms KEELING's commitment to a conscious way of dressing, essential and respectful of natural ecosystems and reiterates this with the clain “Keeling: Wear the nature. Grow the future”.
Doria 1905 it tells itself through its DNA, its origins and its timeless accessible luxury. The collection enhances classic aesthetic elements recalling a retro style and introduces a new blend of felt that combines wool and lapin fibers with a special finish. An innate western style that recounts the wild and bold nature of Salento through a clean and refined style, in which the most classic forms of Italian style dialogue with rider accents or with a total destrutturato, to shape and wrinkle as desired. The colors enhance a collection shaped by the iconic pieces that over the years have defined the unmistakable Doria style. Spicy Chocolate, Bark, Mud, Caramel, Amber, Negroamaro, Tomato, Cappuccino, Storm, Storm, Aqua green, Forest, Raw.
“A collection that does more than just dress, but what does it tell, accompanies, excites“. This is the philosophy that accompanies the autumn-winter collection 2026-27 di Bob Company Original. Hand dyeing creates vibrant, unique fabrics, marked by time where the mixes of materials arise from contrast and instinct. Reversible rainwear combines technique and creativity while knitwear, with dusty colours, it is reversible and very soft. The collection introduces the Flannel Wool Jersey: soft, smooth and comfortable, designed to accompany movements with elegance. The new BOBTROUSERS carrot fit, in dyed and stone washed cotton, It has a lived-in and refined effect, with a modern and natural line.
The collection Fall / Winter 26-27 by Gianni Lupo develops through two main themes: Minimalist Bright and New Work. Minimalist Bright plays the cleanest part, formal and elegant of the proposal. The outerwear features essential lines and colours, while knitwear, t-shirts and shirts introduce bright touches. The color range combines blue, greens and rope to more vibrant shades like purple, fuchsia and yellow. New Work instead look to a young imagination, sports and everyday. The theme reinterprets iconic garments which are however contaminated by different cultures and codes: details with an urban and functional imprint, resistant fabrics and velvet collars, references to quilted and profiled jackets, rock climbing jackets and vintage influences linked to the world of hiking and workwear.
With the Fall Winter collection 2026-2027 Air Force renews its identity by fusing aeronautical heritage with the classical world, creating a versatile and contemporary mix. A wardrobe designed for the modern — dynamic man is born, conscious and attentive to quality — where functionality, comfort and distinction coexist naturally. The knitwear features half-zip models, full zip, crew neck and hooded models in refined textures and embellished with artisanal finishes. The new features include cotton garments with innovative workmanship: the rice point, garment dyed and subjected to
stone wash, Fine yarns such as lambswool and Italian merinos ensure high thermal insulation. The shirt shop is enriched with technical and versatile materials. Patch, prints and embroidery complete the garments, enhancing their personality. The color palette draws inspiration from open landscapes: Olive, moss, warm beiges and deep grays communicate balance and solidity, while accents of mustard yellow, teal and orange introduce energy and dynamism.
The Autumn Winter men's collection Markup 2026-2027 it doesn't just dress men, but it redraws the contours through it two souls distinct but complementary: on one side l’innovazione rigor of the technical world, on the other the rediscovery of one sartorialità soft and full of historical quotes. The brand celebrates its tenth anniversary by redefining the codes of menswear: the Business Tech meet there’high level of fabric experimentation, mentre la sartorialità it becomes soft, drawing on Heritage and revolutionizing the silhouette.
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