The Way of Tea celebrates the opening of its new Turin boutique, in the suggestive Subalpine Gallery. The new store replaces the previous boutique in via Carlo Alberto, inaugurated in October 2016, with a larger space and a greater range of products. The shop is a little gem, caldo e accogliente, thanks to the iconic elements of the La Via del Tè stores: the delicate celadon green furnishings and the wallpaper with the Camellia Sinensis pattern, the tea plant, as well as refined Art Nouveau furniture.
The various lines of tea, presented in elegant packages that transform into real furnishing objects, they enrich the environment with their warmth and personality. In the boutique it will be possible to purchase a wide range of canned teas, filters and bags, as well as gift boxes, preparation accessories and loose whole leaf tea. A distinctive element is the side window, enriched by a elegant glass rosette specially made by a Tuscan craftsman, which reproduces the tea plant and the aromatic plant, a corner dedicated to perfumes, with glass bottles containing tea essences. A samovar is always ready to offer welcome tea to all visitors, while the Take Away service allows you to enjoy tea and herbal teas while walking.
On the occasion of the opening, La Via del Tè has created a exclusive blend to pay homage to the historic Turin galleryse: the Liberty blend, inspired by the traditional Piedmontese dessert, the chocolate bonet. A rich mix of black teas from India, Kenya and Sri Lanka, enriched with cocoa peels, crystallized sugar, almonds and white cornflower, which recalls the enveloping aroma of the dessert. The blend will only be available in the Turin store, both for purchasing and tasting.
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