Pradasphere ad Hong Kong

Pradasphere, the exclusive exhibition that explores the universe Prada, is presented to Hong Kong, in an exceptional location, pier Central Ferry Pier 4, offering beautiful, sweeping views from the harbor to Kowloon.
The sample, which debuted in May 2014 a Londra, reveals the obsessions of polyvalent one of the most iconic brands in the world. Conceived as a journey through the history of Prada, Pradasphere is a collection of archival designed to unravel the complex, and often intricate, references Miuccia Prada, his studio, and its dense circle of collaborators.
The DNA of Prada is evident in every detail, from fashion to accessories, all’arte, all’architettura, film and culture. Pradasphere assumes that the key ideas of beauty, taste, decoration, genre, vanity and power are constantly reworked through these various channels. Prada's work is both an aesthetic journey is a critical, expressed through the products of fashion. But it is also a shameless celebration of materiality and sublime craftsmanship, a hymn to the rarity and the work sought, a sincere support iconoclasm stylistic.
The heart of the exhibition are six imposing shrines dedicated to the central themes that characterized the work of Prada. The windows display items from different collections, to explore the concepts applicants in parades Prada. Also, the exhibition includes: historical articles from the archives Prada; footwear and bags of past collections arranged by theme; samples of materials and fabrics; the chronology of the history of Prada; a screening room where you view short films; architectural projects; and a selection of publications.
Each section follows a specific methodological approach and curatorial: Origins includes original artifacts dating back to the birth of Prada, when Mario Prada opened the first store in the prestigious Galleria Vittorio Emanuele II in Milan 1913. The show follows the design of the elegant display that Prada has kept within the original site. types dominates the heart of the exhibition, with six dioramas with support, each dedicated to a specific obsession or fascination.
Modernism: the classic, the composition minimal; Figuration: the passion for prints; Continentalism: a tribute to the history of Europe; Excessivity: the limits of extravagance tested; Animality: nature as a source of inspiration; Femasculinity: the crossing of genres. evolution is a detailed history of Prada, divided into multiple trajectories viewable on an electronic display. History presents juxtapositions of collections for Men and Women, advertising campaigns and spaces parade, all accompanied by artistic and architectural projects and other special events Prada. Also, adjacent exhibitors welcome architectural models of Rem Koolhaas / oma and Herzog & de Meuron - frequent collaborators Prada - books, catalogs and all kinds of objects.
specimens combines shoes and bags belonging to different seasons, recombining them to illustrate the essential qualities that bind all recurring collections. The windows display the meticulous process of design and prototyping behind every product. building through a monitor at full height are revealed the most iconic look of Prada, organized by color. The images come from all videos of fashion shows. Large desks with exhibitors hosting precious, Exotic, and delicate fabrics handcrafted and innovative materials that create the most exclusive designer Prada. observation is a screening room where they are shown some of the most ambitious film projects Prada, short films and videos produced in collaboration with directors such as Ridley Scott, Roman Polanski e Wes Anderson.
Curated by Fabio Zambernardi, creative director di Prada, in collaboration with the designer and writer from New York Michael Rock and its study 2×4, the exhibition aims to reveal more about the method Prada. "Pradasphere is the representation of a design process highly creative and collective, often exuberant ", afferma Rock. "It 'a story told primarily through objects, because design is a way to explore the world. And these objects are extraordinary, both for their sensuality and as a manifestation of critical issues faced by the creative process that rotates around the body - especially the female body - so directly ". Focused on these multiple references and influences, between heritage and history, between iconic and idiosyncratic, Pradasphere is an approach to design, style, art and culture destabilizing, unique in the world of fashion today. Pradasphere will be open to the public free of charge from 19 novembre al 5 December 2014.