BTO edition 2014

BTO Buy Tourism Online reveals to the public the program 2014. E’ online, in fact, on the official website of the event www.buytourismonline.com, Detailed ladder of the international event dedicated to the world of travel 2.0, to be held at Fortezza da Basso in Florence 2 and 3 December.
Sono ben 125 events that are taking place in two days promoted by the Tuscany Region, Promotion Tuscany and Florence Chamber of Commerce, organized by Fondazione Sistema Toscana and PromoFirenze – Special Agency of the Chamber of Commerce of Florence. The scientific and artistic direction is curated by BTO Educational. In particular, will be 19 events in Emirates Hall, 54 slots scientific, 26 Boxes of equipment between Basic and Advanced and 26 Product Presentation Business Club Exhibitors, a selection of the most interesting of Information Technology for the universe travel.
The heart of the event will be the Emirates Hall where debates are taking place, interviews and research presentations preview how the Travel Brand Index of Future Brand. Are expected international experts and representatives of leading companies in the Travel Industry. Among these, absolute novelty for BTO: Andrea D'Amico, Regional Director Italia Booking.com. Each slot will be introduced and moderated by one or more of the three curators scientific: Philip Wolf, Founder PhoCusWright®, Giancarlo Carniani, Scientific Director and Head of Artistic Concept of BTO 2014 and Roberta Milano, Co-founder BTO Educational e Comitato Scientifico BTO 2014.
To meet the market changes and needs of the tourist-traveler 2.0, the T BTO will declined over that in 'Tourism' also 'Travel' and 'Technology'. Among the events not to be missed: interview with the Minister for Heritage, Culture and Tourism, Dario Franceschini and panel discussion “MegaMetaSearch” Helena Egan Manager, industry relations TripAdvisor, Sydney Burdick, Global Communication Trivago, Gurhan Karaagac, Country manager Italia Kayak e Filippo De Matteis, Marketing manager Italia Skyscanner. Among the changes the panel on China that will deepen: how to receive, win over host Chinese travelers, with a focus on their attitudes to the use of social networks. Back to the topic of the sharing economy with Uber and Rentals. He entered a BTO Booking.com while Expedia is a return. Do not miss the panel discussion with Matera Capital of Culture 2019 along with the other finalist cities – Sienna, Perugia, Cagliari, Ravenna – on how to capitalize on all the work done in recent years. Daniel Edward Craig Torna and BTO, founder of reknown, who will discuss “Social Media & Storytelling”; Another big will Josiah MacKenzie, Gradigio Group founder and partner of ReviewPro who will speak on “Opportunities from Interconnectivity”. It will also discuss tourism for children thanks to Serena Riglietti, the illustrator of the Italian version of Harry Potter. Riglietti talk about the rules of engagement to involve children and young people and get them to travel with the imagination, on a journey into the world of adults. This year too many Italian regions present. In addition to Tuscany we will: Lazio, Liguria, Basilicata, Sicily, Puglia, Umbria, Abruzzo. New for BTO declined in 'Technology', saranno i focus su Hospitality Internet of Things. Thanks to Fabio Lazzerini, Country Manager Italy Emirates will be brought examples of how the network makes life easier user-traveler. Another new entry into the program is the study entitled Human to Human and edited by Paul Iabichino, Group Executive Creative Director Ogilvy&Mather Italy. Here BTO will focus on the value of the person who works in the tourism, area where they remain at the top of the scale of those values ​​related to reception, hospitality and human interactions. In conclusion: the person at the center also in the web.
BTO 2014 shifts the focus from being to do, to the well to do and to take notice of the London Underground: "Attention to the void" - MIND the GAP. Attention, then, suspended in the space that is created under us in the transition from a fixed point and another, attention to be paid in each time of change, putting his head but also the heart. The emotion is the central part of the change (e-moveo, "Move to"), is the link between a purely internal world and the world of all, shared. Giocando su MIND the GAP, format and scientific program of BTO 2014 are designed as a bridge between old certainties and new scenarios, between those who work in tourism and the market, with a warm invitation to act. And it is for this that the closure of BTO 2014 is entrusted to Alex Bellini, the adventurer famous for ocean crossings rowing, solo and in complete autonomy. Bellini has traveled more than 35.000 km, living in complete isolation for well 560 days.
Day one: http://www.buytourismonline.com/eventi/day/one/
Day two: http://www.buytourismonline.com/eventi/day/two/
To register for BTO 2014: http://www.buytourismonline.com/. Provided to the sold-out special conditions for the under 26 For more info on the tariff: http://www.buytourismonline.com/come-partecipare/.
For accediti average fill out the form: http://www.buytourismonline.com/accredito-media/
BTO – Buy Tourism Online is an event promoted by the Tuscany Region, Promotion Tuscany and Florence Chamber of Commerce, organized by Fondazione Sistema Toscana and PromoFirenze – Special Agency of the Chamber of Commerce of Florence. Scientific program and creative concept BTO Educational. www.intoscana.it, The Official Website of Tuscany, is media partner.