Modaprima in Florence from 21 to the 23 November 2014

At the start edition 77 Modaprima, from 21 to the 23 November 2014, a Stazione Leopolda in Florence. Modaprima will stage 150 collections, presented by some of the best Italian companies specializing in this segment of production.
The last summer edition of the show were 1.700 Buyers in total and over 800 of these from over 50 foreign countries (with Japan in the lead, followed by Spain, Turkey, Portugal, France, Belgium, Russia, Germany, Netherlands, Greece, Great Britain, Hong Kong, South Korea, Ireland, Switzerland, Poland, Bosnia and Herzegovina, Kazakhstan, Canada and Sweden).
NEW NAMES and RETURNS to this edition: BLUEMOON, AMBROSIO, IDEA, FABIOLA, SHARON B., SEMPRENOI, Maglificio Sant'Anna, THE FO I, Shima Seiki ITALY, TOMASI MASTER, FRAROSA, IVI, ERIKA, ME AND YOU MAGLIERIE, The accomplices, DMG, PREMODE, KEMAILU, ORFATTI, VLT’S ELITE, MAGLIFICIO Pisani, MILLYBLUE, CRISTINA CHITI next to names already as WOMEN DREAM, Paola Davoli KNITWEAR, VEZZO, ALGIS, NONSOLOLANA, CLUB VOLTARIE, LU ELLA, MEETING, Cinzia HOT, EDAS.
The internationalization strategy Modaprima, one of the strengths of the show, aims to increase the participation of foreign buyers through missions from established markets and emerging economies, a program has been in progress for several seasons thanks to a major partnership agreement with ICE, Agency for the Promotion Abroad and International Affairs. This edition will focus on buyers from Japan, South Korea, Germany, Russia, Belgium, Poland and France.