Black Friday LuisaViaRoma

The American phenomenon of Black Friday It is spreading in Italy and around the world. Friday "Black" discounts on new collections gains popularity year on year, followed by the so-called Cyber ​​Monday that, according to the US model, It is dedicated to online shopping.
The distinction between in-store and online purchases is getting thinner, consumers take advantage of this long weekend of sales by concentrating purchases especially on Friday regardless of the distribution channel.
The data recorded by LUISAVIAROMA in 2015 evidenced by very high sales volumes throughout the week, since the eve of Thanksgiving Day, surpassing 3.000 orders in only Friday. Last week of November were purchased over 25.000 products, well above the normal sales volumes.
The United States remained in first place in sales but the Black Friday now it has an international impact with record numbers in the UK, Cina, Germany, Italy, Canada. The objective of LUISAVIAROMA for 2016 is overcome 7 million euro in the week "black" shopping.
In this scenario also fits Single Day, l’11/11, that affects the entire Chinese-speaking market and beyond. In 2016 orders increased by 50% compared to 2015 with a progressive growth in recent years.
These world-shopping days are good indicators of the predisposition and consumer purchasing capacity, in view of the year-end purchases.
of A. Raffaelli