White Milano, from 25 to the 27 February 2017, showcases the international nature of the event dedicated to womenswear that, a questa edizione, It expected to attract about 22 thousand visitors and operators. The vocation to research and culture of contemporary fashion brings to the stage, in Tortona Fashion District, a mix of brand 511 marchi, referred 145 from abroad and 189 new entry.
The exhibition area reaches 20 thousand square meters. (+11% compared to February 2016) staged on three Tortona location 27, 35 and 54. The exhibition concept of the salon, fortemente buyer oriented, It has generated a significant increase of new applications for admission to the event, with more than 350 requests, of which over 100 from abroad.
It consolidates the project work undertaken addressed abroad for some time from the event along with ICE – Agency, which it is also expressed in the success of the road show brought all over the world and that in April 2017 It provides two important events in the US, a Los Angeles, presso il top shop H.Lorenzo e a New York, the concept store HOTOVELI.
In this context stands out the parade of Georgian designers Situationist, scheduled Friday 24 February at the Sala Cavallerizze, at the Science and Technology Museum, Milan. The special guest of this edition is a brand born in 2015 creativity Irakli Rusadze and will also be on display at T35, with a dedicated exhibition.
Back timely WHITEAST, a special project dedicated to cutting edge designers from China. For this edition have been carefully selected eight designers, with their fashionable, express perfectly the spirit of edgy WHITE. Increasingly strong research of Belgian designers, thanks to the second round of the special area Showroom [the Belgians], in collaboration with the government agency Wallonie-Bruxelles Design Mode.
The vocation to scouting is always on top for WHITE and focuses on the Red Area-Only New Brands, the space dedicated to new entry and positioned on the upper level of Superstudio Piu. A WHITE ARTISAN LOUNGE the focus will be on the world of accessories, made by 16 companies made in Italy (9 bags and 7 shoemaker), some of which are present for the first time in the review of Via Tortona. Young brand like Matilde Upcycling and that Tysbag, together with Federico Price are emerging for the unpublished reuse of unconventional materials. Debut also WHITE LOUNGE for Demanumea, label di borse upscale, while Massimo Mariotti has chosen the show to present his new collection De Couture, the brand has highlighted the edition 2007 di Who Is On Next?. Among other presences to report: Alex, Amaranti, Fabiani, Le Dangerouge Shoes e Marc Ellis, while in the footwear section Red Venice, the company that Mirano 30 years produces collections for the most important fashion house of luxury as Christian Louboutin, launches own WHITE his first eponymous collection from brand.
WHITE FOLIES, Another new MIAC project with the exhibition space, He brings to the stage eight selected designers to open a door on the color madness, the detail, couture trial: clothes and accessories for extraordinary situations, but with style.
salon boasts several Special Area, exhibition projects with a strong aesthetic impact, designed to focus the attention of buyers and industry professionals on a particular selection of brands on display.
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