Milan is ready to leave again eVivident is at his side to support the relaunch of the commercial and cultural activities of the city through the projectExperience the Vivident Island edited by the Selection communication agency & design in collaboration with MKTG Denstu group.
The chewing gum brand for a fresh and clean mouth chooses one of the liveliest districts of the Lombard capital for ajourney in stages over a year, full of new initiatives and content that will transform Isola into a meeting place and opportunity.
In collaboration with the Isola District and Isola Artigiana Association, Vivident will preside over numerous events in the neighborhood with small and large events, inviting not only its inhabitants, but the whole community, to regain curiosity towards the world and others. To do it, two fundamental things are needed: a starting point for conversation and a meeting point. This is where the#meeting point Vivident: a series of tips, unexpected information and funny news that will act as a stimulus to start a conversation, rediscover a passion, get back to living the neighborhood to the fullest and satisfy that desire for a relationship, normality and life in the open air that the pandemic has brought out.
The first #spuntodincontro Vivident will be thereMilano Design Week, dedicated to all creatives who love dynamic contexts, young and interactive. The brand is indeedPartner of the Isola Design District and Main Sponsor of the Playful exhibition, Young, Design, in scena dal 5 to the 10 September in the spaces of the Stecca3: it is a collective exhibition with a focus on playful living, in which participants will have the opportunity to interact with colorful furnishings, multifunctional and modular.
Among the upcoming #spuntidincontro Vivident already confirmed: Art Week, for art connoisseurs; the shops under the skyscrapers, for those who share a passion for craftsmanship, vintage and zero kilometer products; the Isola Jazz Festival, for music lovers; Book City, for the most avid booklovers.
The hub of access to these new experiences, opportunities and possible stories will be theremetro stop M5 ISOLA, that, thanks to Vivident, becomes the protagonist of a revolution 100% fresh. The brand has covered it with a fresh new look, colorful and playful, customizing the interior and exterior spaces with square panels in bright colors. A mosaic that will embellish all the elements of the station and that will present tips and curiosities related to six main topics - music, sport, trend, cucina, wellness, travel – to stimulate sharing, conversation and the discovery of new common interests.
“Here we start, you get, we meet "and,exiting in the Isola district from the metro station, you will be greeted by the same breath of freshness and joy.
The same mosaic pattern of the subway, in fact, will color the neighborhood and its flower boxes, flower beds and turrets to make this space more than just a meeting point. Along via Volturno, also, Saramade a mural by the collective of young artists of Artkademy: a further #spuntodincontro for lovers of urban culture and street art.
“We are excited to bring the sharing of experiences and emotions back to the center, taking advantage of the many suggestions that a neighborhood like the island can offer: a multitude of historical facets, artistic and cultural, but at the same time freshness and innovation, in line with what our brand wants to promote ", commentaMarco Seregni, Sales Director Perfetti Van Melle, “We believe it is essential to strongly support local activities and public establishments, who have often found themselves in distress due to the pandemic. Our support for one of the most eclectic districts of Milan is just the latest in a series of initiatives that we have implemented in recent months, to help our stakeholders to overcome this complex moment. "
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