The capsule collection Replay Laserblast L.I.F.E. combines the technology Laserblast low environmental impact, with the use of colored mineral pigments of natural origin. The result is one of the lines of denim more sustainable never realized so far.
To underline the environmental commitment of this collection, Replay has selected two personalities involved in activities with a strong ethical impact. The Norwegian actress and model Aleksandra Orbeck-Nilssen created the fund Nanofasa (www.nanofasa.com) for nature conservation in Namibia and is one of the main spokesmen of the environmental problems of Africa in the world.
His compatriot Enok Groven is the male face of the campaign, nonché fondatore di Fashion Against Climate Change (https://www.facebook.com/groups/fashionagainstclimatechange/), newsgroups on ecological issues related to the fashion industry.
The new campaign will have as its leitmotif images depicting clashes between rebel activists and law enforcement. A short two-minute shock that portrays the Eco-Warriors in their animated battles to protect the environment. The film will be accompanied by images of the campaign and will be launched in June in the Replay store around the world and in the digital world.
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