KEELING is a visionary brand that aims to save the oceans and through its collection becomes a spokesperson and expression of the wonderful colors of the Indian Ocean. The Ocean is the foundation of all life, an extraordinary environment populated by incredibly varied fauna and flora. The Ocean shapes our planet and connects people. The name of the brand derives from that of the Cocos Islands (or Keeling precisely), external territory of Australia consisting of two atolls e 27 coral islands in the Indian Ocean, and has in its symbol two of the stars of the constellation of the Southern Cross (she has 5 and 7 marks).
The KEELING Spring Summer collection 2024 makes its debut at Pitti Uomo 104 and was created by multinational Sealand International with the aim of providing a total look to sea lovers, where nature and beauty are the predominant characters. I capi sportswear, beachwear and leisurewear are generated from a unique design and made all over the world with sustainable recycled materials. Keeling is an international company that brings together capital and human resources from the United Arab Emirates, U.S., China and Italy thanks to Sealand International, Emirati company based in Dubai, appartenente a Hercules Holding.
TECNOLOGIA CLEAN COLOR
KEELING's efforts for a sustainable manufacturing industry position the brand as one of the most active players in the world of fashion for ocean conservation. All this is possible thanks to CLEAN COLOR, the revolutionary technology of sustainable textile dyeing, which significantly reduces water use up to 98,9% and it really allows us to preserve the seas by making the color molecules penetrate irregularly into the fibers to give an irregular appearance to the surface and therefore make each garment absolutely unique.
“Our patent allows you to dye garments with a particular solution without leaving consequences for the environment. We are also the exclusive owners of the machines that allow the adoption of Clean Color, for which collaborations have been started with various international fashion groups”. Tommaso Conforti, Chief Technology Officer di Keeling.