Desigual #falloalmattino

Desigual launches new advertising campaign 2013 as always in the name of’ unconventional!

The protagonists are four beautiful girls. What is the first thing you do when you wake up? Even this spot, like the previous one starts with a hastag: #falloalmattino. A tip stimulant, positive, optimistic that will not leave anyone indifferent and that dá room for many interpretations.
#foul in the morning: the story is told in so many ways. The format 60 sec. It will be broadcast online. The shorter formats, of 30 and 10 sec. It will be aired on TV from 5 May.
La Vida es Chula La Vida es Chula was the motto of Desigual from the beginning, his way of interpreting fashion and life. An enthusiastic motto, positive, optimistic, a real statement of intent. It is the phrase that explains the reason for Desigual and encloses the DNA and values ​​that identify.

A poster that suggests how to face life every day and that is reflected in a clothing fun, fresco, original: heads full of emotions.

1 Comment

  • Reply May 17, 2013

    Carlo

    Hi, it's called the blond model, the red and brunette with straight hair? Thanks !

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