The Marbel Group announces the acquisition of the license Hinnominate, the clothing brand founded by da Belen, Revolutionary, of which it will produce and distribute future kidswear collections. Marbel begins the year like this 2022 in the name of new professional and productive growth, welcoming a contemporary and transversal brand, dynamic and cool like Hinnominate. The new collaboration will start with the FW collection 22-23 of the Rodriguez brothers' brand, characterized by a contemporary allure with a street touch.
The collection is inspired by the sophisticated and comfortable style of off-duty American celebrities, that, far from the glittering lights of the worldly jet-set, they love wearing practical and transversal loungewear items, infused with a cool and refined touch. The new normcore from Hinnominate, composed of comfortable and elegant garments at the same time, translates into garments with a street couture attitude, designed for dynamic and curious girls and boys.
Hinnominate stands out for its delicate pastel color palettes, that fade from pink to green, passing through the blues, reaching the neutral and comfortable shades of hazelnut and coffee. Alongside the chromatic explorations, the brand also develops new ad hoc kidswear models, with oversized and contemporary volumes, which guarantee maximum freedom of movement. Tute, hoodie, shorts e t-shirt, in fresh, high-performance materials such as jersey and mohair, they aim to become comfortable and cool allies to show off according to your own style, embellished with details with a street and playful touch, such as three-dimensional sponge logos or combinations of mini and maxi prints.
“I am very happy to start the new year with a new and stimulating collaboration with a dynamic and contemporary brand like Hinnominate. The sophisticated and cool DNA of the brand, which matches Belen's style, Cecilia and Jeremias, it is full of stimulating and constructive creative ideas. Comparing myself with them, I perceived their passion for fashion and enthusiasm for this new shared project, and our collaboration fills me with pride"– declares Pino Cariello, founder and CEO of Marbel Spa.
“We are very satisfied with the launch of the Hinnominate kidswear line. In the wake of the success of the adult line, we are confident that what we have designed for the world of children will be appreciated by mothers, who will find themselves sharing with their children their passion for fashion and the desire to experiment with comfortable and trendy looks together"– add the Rodriguez brothers.
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