When you think about Malo immediately it comes to mind sophisticated elegance and timeless, realized through the yarns and the most noble fabrics: for the next primavera / estate 2013 Malo It is inspired, sia per l’uomo che per la donna, to tradition and craftsmanship that have distinguished all collections since its birth in 1972 a Firenze, forty years ago.
The brand wants to convey the image of a refined woman and at the same time modern and dynamic: the intent is to redefine an idea of discreet luxury that is close to all women.
The palette for the hot season is colored shades of beige, white, the pale pink that is turned on, blue sky, del verde, vibrant orange and vitamin. The cashmere It is proposed in different weights and you discover mixtures of different yarns and subtleties, in a game of volumes that alternates classic silhouettes to new forms oversize. Cotton is the material of choice for soft cabans, to mesh with a boat neck, for long vest knitted crochet, worn over undergarments in silk twill; natural Cady instead preferred material for skirts, suits and dresses. The jersey Thin featuring top stackable, It goes to Poplin in the dresses with front pleats and is mixed with linen for the new twin set. Chamois draws basic and clean lines for overcoats built like cardigan.
Malo does not ignore the care of every detail and a vision of elegance that reveals extraordinary balance between tradition and innovation: Proof of this is the contemporary reinterpretation of any garments and accessories for the now classic brand. Tra gli accessori, we find for example the bag Saint Tropez, archival model made of macro cotton braids overs with natural leather, It declined in all shades of the season; among the leaders, here is the jacket that calls to mind a historical model of Malo, with wrap shawl collar and belt.
Even for the man the chosen values are beauty, quality and balance timeless. The Italian craftsmanship is like an art form and Malo wants to protect it and make it a philosophy and a way of life.
Malo choose the color for humans and it is the color to reflect the character "happy chic" of the hottest months. Lightness and freshness are embodied by refined shades, from pearl white to blue set sail to new shades paprika and watermelon calls, going from the pink coral tones and green grass, for a harmonious palette.
The brand also relies on the mix of fabrics, points and different processes, careful study of finishing: the cotton mako, old yarn of Malo summers, discovers new interpretations which also blend silk and linen.
Next to the knitting, for man It opens an elegantly versatile and jackets polo world, read like mesh but internally decorated with edgings tailored specifically designed to define the structure. Maglie, polo shirts and jackets are worn with denim trousers or pants in shades that explore new variations of khaki, beige, green and blue.
We like to remember that Malo is a trademark 100% Made in Italy: the historic seat of the brand is located in Florence, where there are the direction, the design study and design, the production departments, quality control, warehouses and logistics. At Piacenza born rather lighter and refined clothing, while in Milan it housed the showroom. During its four decades of life, Malo has given life to many collaborations with famous personalities in the fashion: between the fashion designer, ricordiamo Tommaso Aquilano e Roberto Rimondi, Alessandro Dell'Acqua, Saverio Palatella.
The company changed ownership in October 2010: the new owners, experts in the luxury sector, They are designing the new vision of Malo for the contemporary era. And as part of this new vision, you can bet that the leaders of the p / e 2013, Today a meeting point between tradition and innovation, They are intended in turn to become the timeless classic for upcoming seasons.
of E. Pirrè
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