K-Way opened its flagship store in the center of Sanremo in via Feraldi n° 5 - A short walk from the theater Ariston.
From the window to the checkout technology informs, assists and guides customers in their choice of purchase. Outside the plasma screens communicate in real-time prices and bids.
The use of traditional materials, such as wood and iron, with the technology, typical of the brand BasicNet Group, and the essential forms that enhance the color of the garments, characteristic feature of the brand.
The opening of the K-Way 12 Sanremo is a significant step in the development of the brand, in that 2013 recorded a +30% sales over the previous year, emphasizing the brand's desire to broaden and consolidate their business horizons in the Italian market and on international.
Till today K-Way ha 13 negozi monomarca in addition to the store of Paris, in Rue de Charonne, Zhong Xiao East Road in Taipei and New York boutique opened last year in Soho.
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