Sestriere, 15 February 2013
Italy Independent ha inaugurato a Sestriere the seventh Italian brand in the central Via Pinerolo 8.
“With the opening of Sestriere, Italy will have seven independent brand in Italy. Continues our strategy of presence in resort known internationally in partnership with entrepreneurs who have a strong knowledge of the area in which they operate. Despite the competition and the difficult economic situation, our brand confirms the trend of positive growth that has allowed us to close a 2012 with a doubling of revenues on 2011" he has declared Andrea Tessitore, President and CEO Italy Independent.
The concept of single-brand Sestriere It reflects the philosophy I-I, thanks to the unusual design edited by Changedesign, multicultural and multidisciplinary company founded by Renato Montagner, that signature projects and creative direction of all stores of the Brand.
The brand is in a strategic location in Sestriere, connecting the central Via Pinerolo to ski resorts. Then characterize the location of the skyline of the city of Sestriere, that stands over a large area of the room, and golden letters which is reproduced in the claim “Being independent is writing every day its own history”. The flooring of solid wood painted in gray and tubes backlit dedicated to the exhibition of clothing, reinterpreted in a modern key characteristic of mountain environments.
Per l’occasione, Italy Independent dedicated eyewear "Unique Edition" to the city of Sestriere, the model that has been chosen is the 090In, bestseller The house-I, with front in velvet. The Unique Edition is characterized by the colors of the city of Sestriere, with front in black velvet and rods with black tricolor, verde e blu; on the left arm is also marked "Unique Edition for Sestriere Independent".
In the single brand of Sestriere all products of Italian Independent: glasses, clothing, accessori e le numerosissime collaborazioni fra le quali Borsalino, ToyWatch, Diesel, Vans e Orciani.
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