IF FESTIVAL: THERE is RESPECT FOR YOURSELF. AND I WAS THERE.

Ready to take notes. Out the pen, pencil and sharpener, I polished the apple and placed his glasses. The show begin, and that is the most beautiful in the world. At the Teatro Franco Parenti in Milan from 6 October 8th 2016 He came back the third edition of festival of creativity with the theme "No show, no business "where culture, training, networking, innovation and entertainment have merged to become the pillars of communication. Over 120 speaker, over 70 events including talk, lab e workshop, 3 whole days, 4 social channels dedicated to cover the event, 1 pool and hundreds of faces.
I master e i mini-master, professional workshops, i talk e i nuovi “IF! Learning Lunch”. The moments of formation and listening were so many, each with its own background to be passed from hand to hand. From mind to mind. moments full of words at all discounted, adaptable on any public (young or not so young in terms of experience).

if festival milan 2016
And if the opportunities for training have been so many, matches it were even more. friendly faces, known or virtually unknown, or until yesterday only photos faces Facebook profile. Words exchanged between creative navigated and small "creatofili", eyes and open hearts. But above all, a vital energy that came on him wearing the clothes of very distinct feelings: charge, affirmation of an identity, want to be. Magnificent for those who want to pamper their "little prince who has to grow". Those case studies from the world of international advertising added sugar in our brains, so as to make us gain weight a little '.
Suspended time, with wide open mouth and eyes out of breath, to listen, learn, learn, dream, know. And the feeling is the same as when you watch a movie, and it is able to captivate you for a couple of hours, to question your assumptions, play with your emotions, your projects, and give back to the real world a little’ changed. All this is a magic that deserves respect and admiration.
There will be healthy competition that gives back, that wonder of the early, the awareness that yours is a profession and not a job, It restores critical eye that "makes the blood" (like wine - cit. grandparents). And you realize that happiness is not override or compete, but the feeling satisfied with what you are and what you have. And so no matter what prize you received, se sei arrivato in Short List o meno, whether or not you will be part of the Awards. Your, that mouse banged on the desk, those keys pressed frenetically, those white sheets looked endlessly, those researches exhausted in image banks, that hand on his temple; you, those moments you lived them. So, be happy, you are a "drug dealer of enthusiasm" (After Antonio Ferrara stolen during its IF! Learning Lunch. I was there, enchanted, and I also ate Sushi).

of Erika Fabiano

1 Comment

  • Reply October 12, 2016

    Iabicus

    Senza bacchette. Bellissimo pezzo. Thanks.

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