The new flagship in Milan Owl

Il brand The Owl inaugurated in Milan its new flagship store, via S. Peter all'Orto 22, che prende il posto dello storico negozio di Via Verri. An entrance floor over 70 meters and a basement over 100, a completely new concept that incorporates the simple guidelines of the past, developing an architectural concept evolved, much wider, bright and cheery.
Two large windows allow completely transparent that the interiors express, through totally natural materials, controlled in their origin and in their finishes without glues and synthetic substances, a new philosophy where nature and the child are put in the spotlight.
Small white birds sweeten the display of merchandise, light clouds floating in the skies of the newborn, vaguely industrial structures, characterize the area dedicated to older children, almost teenager.
A small inner courtyard gives a special breath downstairs and welcomes guests in a more intimate and reserved, for an even more dedicated.
Un opening che, as stated Alessandra Chiavellis, CEO of the brand and soul of the entire project, represents another important step in the ambitious development strategy that retail for more than 10 years motivates and fuels the expansion and growth of the brand.