In autumn-winter collection 2015-2016 Doria traces the history, from its origins to the future, through its tradition. Four stories that tell all the savoir-faire and the charm of a brand, culminating in the celebration of its 110 years of history with an extraordinary Limited Edition numbered, produced for the occasion in three models, made just 1905 specimens.
The Voyage of the hat in all its shapes winds through the ages, fashions and ways in a web of values and passion, in an unusual succession of stories.
UPPER CLASS
The refined world of Doria 1905 It is told over the top, from tradition to be declined in hats precious, clean lines and careful workmanship and details. There is no lack sophisticated replicas of traditional headdress, steeped in culture as snap Israelis, typical hats Amish, the fedora and the drop from the sophisticated touch.
A mixture of dark colors ranging from black SARACENO, blue NIGHT, until the gray SMOKE, the colors of the mists of Oria, the Jewish clothing, winter skies and seas Salento.
ORIGINS
It was the 1905 Doria when he opened a small tailor's shop in the center of Maglie, where skilled craftsmen created the first hat that made the brand famous all over the world. And 'from the hands that did the traditional flat cap made with pieces of fabrics with a different, assembled together.
Doria 1905 It celebrates with a "capsule" dedicated, invading patchwork tailored hats, wings and caps, in a subtle play of contrasts match-felts in rich tones and deep.
LESS IS MORE
1937: the workshop becomes atelier, a new space in the city is home to the white of its Baroque buildings in local stone. These are the years of Dixieland, elegance, the rigors of war and rebirth, which sees the massive new factory on the outskirts of Maglie (1960).
Doria 1905 celebrates this stage in its history with a tribute to jazz and the pure lines and informal.
The ultra-lightweight felt for the stick worked pleated bias and fedora that can be shaped at will, the overwhelming canotier from the wing, chapels and drop hats in beige TUFF, white SALE, cream LIGHT, SAND and CURLY.
BAROQUE TALE
2012: the year that marks the turning point and the brand relaunch.
Futuristic and dandy, with an eye to tradition, sophisticated but playful. In a breath the past and the future of Doria 1905 in hats who interpret the rebirth of the brand. The classic shapes play with material mix, felt and knitted, Glossy / Matte, Hairy and shaved, bright contrasting colors in shades rich and greedy, inspired by the excellence gourmand Salento; Vinati of very dark tones NEGRAMARO, the more nuanced and burgundy PRIMITIVE WINE, the deep COCOA, and the unexpected purple Ficomoro, muted and refined from gray SMOKE.
Leave a Reply