Tità gioielli per passione

The jewelry Identity born from the imagination and creativity of Laura e Céline, mother and daughter. In 1996 Laura, after a life spent in Paris and the Caribbean, He decides to open a decoration workshop in Milan, Laurarte.

Laura works as a decorator for some of the most famous international architects and their resumes to travel between Europe and the United States where he was able to decorate the beautiful houses and world-class shopping.

Two years later, in 2005, Celine He recognizes in lace and macramé discarded by her mother a new decorative element that is well suited to be used for manufacturing big earrings and light and then begins to produce and exhibit his creations in the workshop of his mother.

Success was not long in coming and little by little jewels lace Céline replace the decorations and objects of Laurarte until the complete transformation of the laboratory, in that 2009 abandons decoration to devote himself exclusively to the production of jewelry.

The name Identity It is a family tradition: It is not only the name of the third Celine, but it is also the diminutive by which is called the mother of Laura and grandmother of Céline. The emphasis on the "a" final, It represented by the body of a butterfly, It is the linguistic heritage of his birth in Paris.

Lafarfalla designed on the accent also becomes the brand logo, symbolizing the lightness and the variety of colors that characterize so well the jewels of Tita.

Identity is absolutely the first brand in Italy to have proposed the jewelry lace and its strength lies also in the process groundbreaking, patented in 2009, that lets you turn any lace, even the thinnest, in a decorative element, colored, resistant and waterproof, while maintaining the elegance, the lightness and transparency of the plot.

In 2010 Celine obtaining the degree of fine jewelry at the Ambrosiana Goldsmith School and began offering a line of jewelry made entirely of semi precious metals, largely inspired by the textures of lace, They are and will always remain the specialty of the brand.

www.titabijoux.com