Rifle ADV 2014-15

The brand Rifle back on the scene with a autumn winter campaign 2014-15 highly evocative and determined.
Emerging from a forest of bamboo canes the two protagonists, Man, from the mature face, Add Barba tatuaggi, and a woman, nice, confident, gaze straight at the camera.
The author of the shots is a young outsider: Mattia Tacconi
The pictures capture all the symbols typical of the brand's history: the rifle, wood and leather, in homage to the origin of the name'' Rifle that stood on old wooden boxes containing rifles, on the piers of the ships in the immediate post-war period.
The image is provocative but seemingly bellicose, actually conceals a pacifist message: from the barrel of the gun to his shoulder flowers emerge from the model.
One reason dear to the philosophy of flower power hippies that connects to the jeans as an authentic expression of their way of being, true manifesto of the desire for independence and freedom outside the box and fashions.