The Owl campaign P / E 2015

Taken in a beautiful location in Miami Beach, the new campaign Spring Estate 2015 The Owl is presented to the press with some important news, from photographer: Serge Guerand. The French photographer, already interpreter ADV campaigns for Armani and Cartier and became famous for his ability to bring out the emotional side in each shot, has been chosen for its outstanding ability to grasp the most intimate and introspective of each subject, telling a real story with an almost cinematic reportage cutting.
Another important innovation of the new campaign The Owl is the choice of taking, in addition to the newborn and 6 age, also boys 12 age with particular attention to the selection of leaders dedicated to the greatest: a decision that goes to emphasize the ability and willingness of the brand of dressing children from 0 a 14 age.
Design and fit, always strengths of the Collection, also emerge through the shots in black and white that complement the colorful world The Owl. A new and intriguing choice for a coordinated able to move in a more profound and sophisticated.