It looks like a bar of yesteryear.
Many shelves you images full of sandwiches, of red wine bottles. A wooden bar on which they leaned knows how many elbows, how many glasses old-fashioned, how many stories of customers.
But it is the place chosen to surprise the T-shirt, sweatshirts and leaders Blomor more irreverent, for sale in the new store that will open in the brand Turin the next 20 September.
The local, run along with that of Milan from the store manager Marco Cenedese, It located at number 11 di via Lagrange, and it was recovered from an old dairy 60s.
The irony is the basis of the whole concept and reigns: the dark wood floor and the walls are personalized with images decoupage. The dressing rooms are decorated soft erotic figurines, but also of sweets, fruits and vegetables, to coordinate the whole atmosphere with a sense of provocation and that level of inspiration intelligent who never abandons even one of the leaders of the brand, since its inception in 2004.
The many proposals of Blomor, brand launched in 2004 of Mattia Mor, in record time they became a cult beloved by the younger generation, particularly since, in 2007, the entrepreneur collaborates stylist Iucu, responsible footprint funky & funny every model. Printed with the names of the most famous cocktails (Mojito, Cuba Libre, Negroni, Spritzer, just to name a few), graphic cooled by ice cream that have entered the history and in the hearts of all as Cucciolone, Calippo, A Croissant, Fior di Fragola, Crisp, Lemonissimo, Magnum, Kremlin (in partnership con Algida), decorate (as the collection for Fall / Winter 2013) with advertisements historic rum world's most famous (Bacardi license), He made bold by the roaring engines of Hot Wheels and romantic (but never too!) prints for women and girls Barbie (Mattel license), all creations are designed to impress, to make themselves look, per dissacrare, to smile ...
Iucu is also curator of furniture shop in Turin.
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