Milan, 11 January 2013
Avista, Swiss company BY Distribution SA, inaugurates a new space in Via Stendhal 35, in Tortona, new point of reference in fashion, design and creativity.
Soft lights and DJs accompany the guests of the opening party to explore an extraordinary melting pot of international trends, contemporary and avant-garde.
Lo spazio è un percorso che si sviluppa su due piani, completely revised but leaving the authentic original industrial context, particularly in the basement which housed the installation of a fashion photographer Jacopo Moschin: limited edition di polaroid numerate scattate durante gli shooting fotografici.
For next fall-winter Avista has numerous collections, made of fabrics overtime, overlapping of styles, mix and match di materiali, fusion of materials including natural fibers and technical: Iceberg, Gabriele Colangelo, Daniele Calcaterra, President’s, Comeforbreakfast, Living, Koonhor, Kaal E. Suktae, D.Gnak, Beyond Closet, General Idea, Kai-aakmann, Lamberto Petri, Steve J and Yoni P, Finale Unlimited, Salt, What|to.
With the selection Avista proposed, It makes clear the interest of escape from the usual canons of stereotyped fashion, focusing on research and innovation stylistic. The showroom is in fact a scenario spokesman exhibition pioneer the approach and demonstrates the continuing search for a dialogue with the fashion increasingly globalized, visionary and creative.
di Francesca Nicolò
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