Avant Toi Fall Winter ADV 2014-15

From 1994 BEFORE YOU avant-garde is, tradition, contemporary: 20 years of research that has its roots in the art world, of precious materials, of manual and hi-tech.
The campaign ADV kicks off the anniversary celebrations of the important.
Subject: Paris 2014 that as in the period of avant-garde '20s saw a group of fascinating and fun bohemian, gallant rebels, eccentric refined, celebrate the joie de vivre in one night for a walk between the boulevard and bistro, quays and squares boundless.
Immersed in a cinematic taste for retro. Before a dinner at the historic restaurant Davé, charismatic environment that has seen many characters over the years of fashion, movie, dell. Then a romantic stroll along the Seine, eng e ponti boats flies.
To conclude with a snack of oysters all'ottocentesco café Louis-Philippe, where time seems to stand still, between medieval streets like Rue des Barres invite you to get lost, drifting.
As in a film of the Nouvelle Vague, for a celebration of the unique style BEFORE YOU. Grunge, Gypsy, vintage, coat, punk and retro are the themes that are mixed together in this versatile and sophisticated tourbillon materials of excellence, liquid, sculptural volumes, spicy colors. A portrait in black and white for a collection gently outré and charming, paradigm of elegance that makes fun read. An approach, black and white, who wants to avoid any distraction and tell AVANT TOI with a cinematic language that pays homage to Michelangelo Antonioni and Italian Neorealism.
The new ADV campaign AVANT TOI enhances its urban vocation, the fit and soft practice, processing tickets and the unmistakable styling and Genoese brand that has revolutionized the way you wear your cashmere.