CARMENS chooses FILIPPA LAGERBACK for the advertising campaign


Spontaneity and naturalness, femininity and energy. The digital campaign FW21-22 by Carmens,,en,celebrates the arrival of summer by letting yourself be inspired by the evocative "Italian Summer" in one of the most popular destinations for celebrities from around the world,,it,The Gloria Baby model,,it,declined in several variants,,it,best represents the joie de vivre typical of the Isle of Sirens and is able to seduce from the first glance,,it,The style of the brand,,it,it blends with the spirit of the Dolce Vita creating a feminine sandal with a minimal silhouette and a shaped heel,,it celebrates that essential refinement of which the brand has always been the bearer through a series of shots that see the protagonist Filippa Lagerbäck, digital ambassador del brand per la Fall/Winter 21-22 e per la Spring/Summer 22.

Chosen by the brand to interpret the models of the new collection, the TV presenter was portrayed in all her refined and contemporary style in the spaces of a suggestive villa with a minimal design.


The natural yet vibrant tones of the images bring to mind that feeling of shared happiness, security and affection experienced in everyday home life which is summed up by the Nordic term Hygge; images that tell of a soothing emotional dimension, where the thoughts, the sensations and unmistakable elegance of Filippa Lagerbäck are mixed with the refined touch of Carmens.

A collection that is proposed as a contemporary story in which femininity and energy are translated into models that reflect a dynamic and determined woman, free and self-confident. A mix of tradition and modernity, where influences come from the male world to blend with that elegant femininity that the brand promotes.

Loafers with chuncky sole and tassel applications with a very chic mannish touch, mid-calf bikers in total white leather alternate with ankle boots with a refined application on a wide heel and high riding boots enriched with golden buckles and chains. Models with essential and clean lines that are reflected in the colors of nature passing from forest green to sand beige to cognac, with a touch of neutral nuances like butter capable of giving a glamorous allure to the collection. Modern and minimal, street and at the same time chic and elegant: the Fall / Winter collection 21-22 by Carmens translates into a digital campaign that is a story in images in which the digital ambassador Filippa Lagerbäck is portrayed in daily intimacy in a balance between desire and reality capable of perfectly representing modern femininity.

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