Milan, 24 October 2013
It opened its first store in Black Believe Corso Garibaldi 55, a brand that was born from a trip where the protagonist attends the exhibition of a group of kids dancing break dance in Los Angeles, from a photo and a chance encounter on a plane.
The philosophy is to Alessandra Grima, creator of Black Believe, Eclectic, allegra e cutting edge.
For the first autumn-winter collection 2013/14 the inspiration comes from the world of hip hop. Black Believe in the world fall stereotypes and everything is seen in a new interpretation: man is street but with personality and originality as the woman is sexy and gritty.
With Black Believe a new concept of fashion: i garments are processed at the same time "easy", to be worn both day and night.
Guest star of opening night will Find Shakes has performed together with WE ARE PRESIDENTS, the newborn Italian trio of electronic music.
Many of the characters of the show and of the sports world who took part in the cocktail.
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