White Milan edition in September 2016

The issue of white September 2016 It is presented as the most relevant of all time for both the numbers, both for projects. WHITE inaugurates new sections: CHINA WHITEAST introducing new pavilion dedicated to the Chinese contemporary with JINNNN as special guest&event, RED AREA – ONLY NEW BRANDS @ WHITE a brands section, which renews itself completely every edition, always offering new ideas to buyers; BREAK TIME a project to know the culture and the stylistic DNA of emerging countries and a new section BEAUTY rethought the entrance to the living room in Tortona 27 Superstudio. also continues the focus on craftsmanship with new-generation WHITE STUDIO - It's Time to Contemporary Artisan, which represents the first project of MIAC – Italian Fashion Companies Contemporary a branch established by the Agreement between Confartigianato Moda and White. Ample space to internationality thanks to some special areas with designers from Georgia and Belgium, Portugal and Argentina who have chosen the show to showcase their latest products.
From 24 to the 26 September 2016 WHITE WOMEN’S + ACCESSORIES, the show sponsored by the City of Milan, animates the Tortona Fashion District during Milan Fashion Week with an issue that marks a crucial step in the growth and international expansion of the festival. WHITE inaugura 5 new research sections, surpassing 500 exhibitors, 346 Italian companies and 164 ester with an increase of 32% foreign brand, who choose WHITE Milano to present their collections.
Among these they are 200 New entries that confirm the continuous scouting to offer buyers more and updated proposals on new trends. Growth perl'edizione requests of September 2016 records a +25% compared to the same previous year's edition, together with an increase of the setup surface comes to more than 20.000 sq.m. (+ 12% compared to September 2015).
“Since the first edition of WHITE was born in Via Tortona, this is the most relevant not only to the numbers, but especially at the planning level, thanks to the important partnerships that have made us realize how far we have. Today WHITE is a leader who has found his DNA in characterizing a very specific sector, that of contemporary fashion. Not just a project, but we have defined a segment, we bring to Milan and then in the world. We are one of the factors that contribute to making more and more appealing and successful fashion week in Milan, bringing the 'plaque Milan' around the world thanks to collaborations activated with ICE. An important development the result of a long process and an innovative approach to the exhibition world, which from the beginning has characterized us and has proved successful over time"comments Massimiliano Bizzi, Founder of WHITE.