Xray is synonymous with a continuous search for new models, new colors, new lines, Follow the fast pace of fashion and the latest trends. Collections in constant evolution, youth and look good characterize the brand.
The brand is aimed at a target of dynamic and curious people, young people "inside", 25-45 age, who they worship stand out and want to dress their eyes with original and refined details styles.
XRAY is characterized by a recognizable brand identity, Thanks to the logo, the fun packaging, sought from the catalogs of collections.
Definitely unique and witty even the concept.