Rome, 23 May 2012,
A street party all floral, including music, for the inauguration of the open space, in Piazza Euclide, the flower designer Maria Luisa Rocchi.
Creative Florist, production designer Maria Luisa moved his laboratory from Monteverde in Parioli. Opportunity for a colorful party and to remember that part of online sales is donated to the project for children "Everyone" Save the Children.
In 100 sq.m.. the new open space, designed by Consuelo Izzo, between the exhibition, flower corner and visual laboratory, are highlighted strong reminders of the past with a modern twist. The store is designed with the use of materials not harmful, recycling of scraps, use of engines and refrigerators of new technology to reduced consumption and reduced C02 emissions, low voltage lighting to LED technology.
Dress code strictly: flowers! Among floral theme music from "Thanks for the flowers" to "Red Roses", from "The Pansè to" Flower of May ", here come the many guests invited by Benedetta Lignani Marchesani.
Among wreaths with daisies, impresses with roses, pants and shirts with pansies and tulips, among the first to arrive Robert Koren, vice-president and general manager of Starwood Hotels Italy, Antonio e Rosy Melidoni, French Leosini, host of "Stories Cursed" on Rai Tre, architects Tommaso Ziffer and Consuelo Izzo (author of the project of the flowers store), Barbara Modesti, Giovanna Caruso Fendi, Nathalie Caldonazzo, Francesca Reggiani, Roberta Beta, entrepreneur Leda Violati, the albergatrici Barbara Ricci and Lucia Violante, artists Sergio Sarra, Isabella Monari, Marcello Reboani and Robin Clerici, the writer Domitilla Calamai, the gallery owners Tamara Puri Pure and Gloria Porcella, Peter Glidewell, the property developer Giampiero Ruzzetti, Sandro Castro, Marina Agnes, Eugenio and Nicoletta Sgaravatti.
Inevitable the squad which saw emblazoned, colorful drink with rose petals and mini gateau with jasmine, Francesco Ruspoli, Sofia Borghese, Alessandra de Vito Piscicelli, Valentino and Andra Ursu Cencelli, Ferdinando Brachetti Peretti, Homeyra Crespi, Francesca Riario Sforza, Claudia Spinola, Olympia and Maria Luce Gargallo Castel Lentini, Charles Massimo, Virginia, Sanjust di Teulada, Saverio Patrizi Montoro, Elettra Marconi and his son Guglielmo Giovanelli, Olimpia Bolla, Mario and Veronica Pignatelli Aragona Cortes, Paulo Pennino, Perafán and Beatrice Afan de Rivera, Chiara d'Anguissola Altoè, Giuseppe Ferrajoli, Eleonora Attolico of Adelaide, Manfredi Mancinelli Scotti, Alessia Manca di Villahermosa, Carlo Giovanelli, Lupita Moncada Paterno, Ola Guicciardini, Federica Pecci Ruggieri, James and Simonetta del Gallo of Roccagiovine.
Among others also an American tycoon, Bill Swindle, famous landscape, arrived from Florida for the occasion.
Leave a Reply