Milan, 20 September 2012
Inaugurated the exhibition-event "When Wool is in Fashion”, created by Vogue Italia and L'Uomo Vogue, in collaboration with The Woolmark Company, of 10 Corso Como.
This is a photographic exhibition that has collected in the gallery 10 Corso Como a selection of images of the greatest fashion photographers and portraying woolen garments of the most influential fashion designers, by Italian Vogue and L'Uomo Vogue archives.
At the opening were present important names in the fashion industry received from Franca Sozzani, director of Italian Vogue and L'Uomo Vogue, e Rob Langtry, Chief of Strategy and Marketing di The Woolmark Company.
Segnaliamo: Donatella Versace, Franca Sozzani, Paolo Zegna, Pier Luigi Loro Piana, Carla Sozzani, Teresa Missoni, Elio Fiorucci, Michael Roberts, Raffaello Napoleone.
The event was conceived as part of a broader collaboration L'Uomo Vogue and The Woolmark Company, which also led to the creation of an art book entitled “The Art of Merino. An extraordinary matter”, created to celebrate the infinite qualities and potential of Merino wool.
The book, in addition to a part of educational on the fiber and on Australia, also it includes an incredible fashion shoot signed by Pier Paolo Ferrari, which portrays the most representative leaders in wool 10 Top international designers: Thom Browne, Sweet&Gabbana, Salvatore Ferragamo, Givenchy, Marc Jacobs, Donna Karan, Lanvin, Missoni, Diane von Furstenberg, Alexander Wang.
Ten great designers who have chosen to participate in the project to tell their interpretation of Merino wool, through their creations, man and woman, and a series of special quotations dedicated to this precious material. From the pictures of the book is also an international advertising campaign was developed that will be aired between September and October of GQ and Vogue in China, UK, Italy, USA e Australia.
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