The Italian racing team Iron Lynx, announced that the team has entered into a partnership with the entrepreneur Tomaso Trussardi to increase brand value and build a lifestyle approach with the aim of inspiring people around the world. Tomaso Trussardi, president and former CEO of the Italian lifestyle brand Trussardi, will work directly and exclusively with Iron Lynx motorsport on branding, marketing, communication and commercial development. Thanks to his experience as a Motor Valley Ambassador and restomod builder (the art of modernizing classic cars) Thomas has a great passion for everything he has four wheels and studied engines and mechanics for many years. For this reason it also becomes an automotive reporter, who often takes to the track becoming a figure prominent among car manufacturers and collectors.
Tomaso's other business interests range from food to events, and he was the first to open a new business model that combines fashion with food at the Trussardi alla Scala restaurant, creating a perfect synergy between the entrepreneur and the Hospitality team – THE HAIRDOWN. Speaking at the Iron Lynx headquarters in Cesena, where the contract for the duration of one year was officially signed, Team CEO, Sergio Pianezzola officially welcomes Tomaso Trussardi to the Iron Lynx family: “We are thrilled to have the experience and influence of Tomaso Trussardi for us, as we grow and develop the scope and reach of Iron Lynx's operations. We have a mutual appreciation for Italian excellence and style, through lifestyle, fashion and of course the automotive and motorsport sectors, and I know that Tomaso will be an important resource for the team's ambitions”. Trussardi's industrial credentials will prove vital as Iron Lynx's recent partnership with Prema will position the team as a true Italian superteam capable of challenging in multiple motorsport series as well as offering the most exclusive experiences to private customers.
Commenting from Cesena, Trussardi said : “This is the first time I have entered into a partnership of this kind, and I'm very happy to do it with Iron Lynx and Iron Dames. It is at the forefront of motorsport and from my point of view it represents the future of this sector. I can't wait to get to the heart of the project and work with this fantastic team.”
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