Pepsi and Vogue Italy

They were exhibited at Palazzo Morando prototypes of the special capsule collection The Pulse of New Talent: ten international designers – Mirko Fontana di e Diego Marquez Day To Day, Little Shipa di Shilpa Chavan, War on Al Amin, Madiyah Al Sharqi, Masha Reva, Nikita Tina Sutradhar e con il brand Miuniku, Zhang Xi di Plore, Darlene e Lizzy Okpo con William Okpo – were asked to reread the world with their style and culture of Pepsi on the occasion of the 50th anniversary of Vogue Italy.
A special moodboard and a video illustrated the collaborative project with which Pepsi was enhanced by the creativity of emerging brands. The entire collection will be unveiled in Dubai, in late October, during the event organized by Vogue Italy Franca Sozzani and.
The goal of this collaboration with Vogue - Said Mauro Porcini, Chief Design Officer PepsiCo – was to connect creativity and design, business vision and innovation, everything in a harmonious ecosystem. The international designers that we were able to engage thanks to Vogue have caught the spirit of Pepsi, reinterpreting it in a new key and original”.

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