Italy Independent ADV P / E 2015

For the third consecutive season Italy Independent entrusts Independent Ideas, creative agency Group, the task of creating the ADV campaign for eyewear collection P / E 2015 this time focusing on some of the crafts that have made Italy famous in the world. Pierpaolo Ferrari along with Alberto Zanetti, his longtime collaborator, were again called upon to translate images into the soul of the Brand, with that original irony that distinguishes their creations.
Italy Independent celebrates the value Italianness, art and craft, known and appreciated all over the world. That "Know how" that enriches the traditional meaning of "Made in Italy". A set of quality Italian Independent promotes through its products: technique and creativity, rigor and talent.
“Italian Portraits”, Italian arts and crafts, This is the concept of the new campaign: shots portray the emblematic figures of these qualities all Italian, recognized and recognizable: the chef, the designer, the conductor, the photographer, director, the attrice, the designer, architect, until the engineer Formula 1.