Ann Demeulemeester is the Guest of Honor of Pitti Immagine Uomo n.102(Florence, Fortezza da Basso, 14-17 June 2022). After the postponement last January, in fact, the Belgian designer herself will curate the special project dedicated to her and the brand that bears her name at Stazione Leopolda.
“Finally Florence and Pitti Immagine are ready to celebrate the extraordinary work of Ann Demeulemeester – says Lapo Cianchi, director of communications & events of Pitti Immagine – a story that began forty years ago in Antwerp and today strengthened by the new course started following the acquisition of the brand by Claudio Antonioli: an approach that, between recovery and autonomy, highlights the distinctive and persistent characteristics of Ann Demeulemeester fashion, above all a sensitivity towards one's own time developed without anxieties of homologation and the ability to renew oneself, leaving the initial intuitions and forms unmistakable. It is therefore no coincidence that the curatorial work done on the Archive on this occasion goes beyond the recovery of memories useful for being cited in new collections and becomes a real act of fashion: an artistic-aesthetic intervention born from a design urgency, here and now. A gift for the entire Pitti community”.
Brand profile
For Ann Demeulemeester, fashion is a form of communication. His complex language of contrasts covers an entire emotional range. The tension is highly poetic – his clothes reveal many layers of “anima”. They are simple, in the way a knife is simple. Evenings are more severe, meticulous but experimental, strong but always sensual. Known for her elegant tailoring and dark but glamorous aesthetic, has created a serene and darkly romantic world with an intriguing mix of sharp rebellion and sophistication. Ann Demuleors slaurea alla Royal Academy or Fine Arts tweeted this Ants. 1981 and 1982 onwards he participated with his first collections in competitions and fashion events. He launches his eponymous label and his first commercial collection in 1987 con Patrick Robyn, his long-time creative partner. The first fashion show in Paris in 1992 it immediately put it on the map of international fashion. His intelligent approach to fashion rises above trends and offers an ever-evolving system of dressing, with integrity and fierce independence. Ann Demeulemeester leaves her label in 2013 and has since experimented with a variety of new expressive formats. In 2020, the Ann Demeulemeester brand is purchased by Claudio Antonioli, Milanese entrepreneur and talent scouter, who takes over the reins of the brand with great respect for its past and a clear vision of the future. The mission is to reposition Ann Demeulemeester as a luxury fashion brand, while remaining faithful to its image.
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