Primark inaugurates the new flagship store and headquarters in Milan

Primark, the international fashion retailer, inaugurated today the new flagship store and headquarters for Italy in Via Torino in Milan creating beyond 250 new job opportunities. This opening represents a major milestone for Primark in its continued expansion into Europe and the United States, as it consists of the 9th store in Italy and the 3rd in the city of Milan, in addition to being the 1° absolutely in the city center. Since Primark opened its first Italian store in Arese in 2016, its unrivaled offer in terms of convenience and accessibility for each fashion category, items for the home and beauty, has received and continues to enjoy great appreciation among Italian customers, without showing any sign of slowing down.

The Via Torino store - is spread overfive floors – it will also offer a wide range of clothing products and brand items‘Primark Cares’, testifying to the retailer's commitment to making fashion more sustainable within everyone's reach. Together with the national offices of Primark Italia, above the shop, the building will also house the new showroom dedicated to printing.

This new store will take over 400 employees of 24 different nationalities, thus creating 250 new job opportunities ranging from sales assistance figures, visual merchandisers and human resources officers. Many of the store employees, who started working with us in 2016 when we inaugurated our first store in Arese, they will now take on managerial roles in the new store in Via Torino, bringing the total number of employees in the Milan area to more than 800.

Luca Ciuffreda, Head of Primark in Italia, said: "Our new flagship store and Italian headquarters in Milan represents a real milestone in our expansion path in Italy. In fact, Milan has been hosting us since 2016, which is why we are delighted and proud to occupy such a privileged position in the heart of the Milanese shopping district. Our Italian customers have welcomed us with open arms from the very beginning and we are sure they will love the structure and design of this new store, not to mention the wide range of offers they can choose from. This store will also host the new national Primark Italia offices and a showromm dedicated to the press. In other words, it is a fantastic starting point to successfully continue our growth in Italy ".

"Milan has always been a reference place for international chain stores" –commented the Mayor of Milan Giuseppe Sala. “For big brands, having their own store in our city is an added value, as it is for Milan to host them. The opening of the Primark flagship store and Italian headquarters in Via Torino is a clear and tangible demonstration of this. In this complex period, invest in the opening of a new store, offering new job opportunities, it requires more courage and confidence than usual: therefore Primark deserves a warm welcome. And I am sure that the Milanese will be able to give the right welcome to this important Irish brand famous for its great fashion at affordable prices ".

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