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The menswear brand Navigate entrusts Your Image Communication, Laura laddered, the activities of communication and press office from the fall winter collection 2016-2017.
Surf comes up with a new image and starts right from the product restyling. The new brand is characterized by its modern and clean line, monochrome enhanced by cobalt blue, a clear reference to the past, but more in line with today's aesthetics.
The restyling NAVIGATE spread over several fronts and in times of profound change and corporate image redefinition, It is redesigned the logo identity in an evolution that does not upset, but it remains faithful to the recognition of the historical brand Moods. The brand is characterized by a modern and clean line, the monochrome is enhanced by cobalt blue, a clear reference to the past, but more in line with today's aesthetics. Coherence of the new graphics, that benefits most to the recognition of the stronger and more unified brand.
The new logo coincides with changes of corporate strategy and product, the sign of a path of "modernism" aesthetic, who gave birth to a new way of conceiving the collections NAVIGARE sportswear and leisure and, not for the last, sales network and sales points.
To seal everything, an important step for the chapter "distribution" which provides the sales force training, structuring a network based on 12 upscale Italian showroom, consolidating existing flagship property, increasing new openings in Italy and abroad and fueling more and more franchise network. The choice of distribution channel together with the point of sale, they are key factors for companies in the fashion industry and help create brand identity veicolandola directly to the end customer.