Milan, 19 September 2013
Bugatti choose the story Academy of Fine Arts of Brera for the launch of the new Lifestyle Collection Bugatti with the event “Art, Forme, Technique“. The reason for the choice of this location is easy to understand: both Carlo and Rembrandt Bugatti, respectively father and brother of Hector, founder, They studied art right here.
It’ precisely the case to say …blu carpet!
Many guests are attending this major event-based champagne Krug expertly served in Lalique crystal delicate.
The collection consists of two lines: Ettore Bugatti e Extreme Performance, integrated by the program Tailor Made / Bespoke, reserved only to those who own a Bugatti.
Bugatti will be placed in the major international markets through exclusive brand boutique, flagship store, shop in shop e corner all’interno dei migliori department store, all focused on a surprisingly new retail concept.
Launch event in Milan will follow, to October, the inauguration of Bugatti Showroom.
Some symbols of the brand, as the famous Dancing Elephant, designed by Rembrandt, younger brother of Hector, they return in the form of brooches to show or to wear under the collar, a must-have accessory for every successful man.
The Extreme Performance line It is the confirmation of the Bugatti house ability to use innovative materials and develop advanced technologies to achieve excellence. Each model in this line is produced in limited edition and comes up to the number 431, remember the speed record reached in 2010 the Veyron Super Sport, the fastest production sports car in the world.
The collection, which began as a men's line, It includes a single piece for female customers: exclusive blue crocodile handbag, the original form horseshoe (the silhouette of the famous front grille), Another symbol of the Bugatti yesterday and today.
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